How to Write Product Descriptions for a B2B Marketplace

How to Write Product Descriptions for a B2B Marketplace

Shelly

2023-01-16

## Introduction

Product descriptions are one of the most important parts of a marketplace, because they are the first thing a customer sees when they visit your website. A good product description is an opportunity for you to tell your customers who you are, what you do, how you do it, and why they should care about you.

A product description should answer the following questions:

1. What is the product?

2. What does it do?

3. Who is it for?

4. How does it work?

5. What are the benefits?

6. How much does it cost?

7. Where can I buy it?

8. How can I contact you?

9. Why should I buy from you?

## What is a product description?

The term “product description” refers to the text that describes a product on your website. For example, when a customer visits your website, they will see a list of products, and they will be able to click on a product to learn more about it. The product description on your website is the first thing a customer will see, so it’s important to make sure it’s clear, accurate, and well-written. A product description must answer the above questions, and it must do so in a way that is easy for a customer to

understand.

## How do I write a good product description?

1. Start with the product name

2. Explain what the product does

3. Explain who the product is for

4. Explain how the product works

5. Explain the benefits of the product

6. Explain why the customer should buy the product from you

7. Explain where the customer can buy the

product

8. Tell the customer how to contact you if they

have any questions

9. Make sure the customer knows how much the product costs

10. Make the customer feel like they are getting a good deal

11. Make it easy for the customer to find the product on

your website

12. Use a combination of text, images, and video to

explain the product to the customer

13. Write the product description in the voice of the

customer

14. Be honest

15. Don’t be afraid to be opinionated

16. Be concise

17. Be clear

18. Be specific

19. Be creative

20. Be original

21. Be funny

22. Be friendly

23. Be polite

24. Be patient

25. Be humble

26. Be confident

27. Be professional

28. Be trustworthy

29. Be helpful

30. Be kind

31. Be empathetic

32. Be transparent

33. Be authentic

34. Be passionate

35. Be proud

36. Be grateful

37. Be generous

38. Be smart

39. Be bold

40. Be courageous

41. Be curious

42. Be open-minded

43. Be tolerant

44. Be forgiving

45. Be loving

46. Be caring

47. Be compassionate

48. Be happy

49. Be hopeful

50. Be healthy

51. Be strong

52. Be successful

53. Be brave

54. Be determined

55. Be persistent

56. Be resourceful

57. Be responsible

58. Be reliable

59. Be accountable

60. Be committed

61. Be disciplined

62. Be innovative

63. Be thoughtful

64. Be visionary

65. Be consistent

66. Be organized

67. Be punctual

68. Be clean

69. Be neat

70. Be tidy

71. Be timely

72. Be on time

73. Be early

74. Be late

75. Be respectful

76. Be courteous

77. Be considerate

78. Be fair

79. Be nice

80. Be sincere

81. Be true

82. Be real

83. Be yourself

84. Be genuine

85. Be loyal

86. Be good

87. Be awesome

88. Be amazing

89. Be wonderful

90. Be great

91. Be remarkable

92. Be perfect

93. Be excellent

94. Be outstanding

95. Be incredible

96. Be the best

97. Be unique

98. Be extraordinary

99. Be spectacular

100. Be magnificent

101. Be fantastic

102. Be awe-inspiring

103. Be inspiring

104. Be impressive

105. Be attractive

106. Be beautiful

107. Be captivating

108. Be interesting

109. Be exciting

110. Be entertaining

111. Be informative

112. Be educational

113. Be useful

114. Be fun

115. Be easy

116. Be fast

117. Be cheap

118. Be frugal

119. Be inexpensive

120. Be practical

121. Be effective

122. Be efficient

123. Be accessible

124. Be approachable

125. Be affordable

126. Be profitable

127. Be cost-effective

128. Be convenient

129. Be value-added

130. Be valuable

131. Be worth it

132. Be well-known

133. Be popular

134. Be loved

135. Be liked

136. Be respected

137. Be trusted

138. Be safe

139. Be secure

140. Be stable

141. Be steady

142. Be solid

143. Be sure

144. Be certain

145. Be worthy

Leave a Reply

Your email address will not be published. Required fields are marked *