Ecommerce Roadmap: How To Start A Successful Ecommerce Business
In this day and age, times are changing. More people are looking to be their own bosses and be in charge of their own futures. The internet makes this goal more accessible than ever, and ecommerce is one exciting avenue for success.
Still, it can be tremendously difficult to know exactly how to start an ecommerce business that will actually do well enough to generate revenue. There is so much information and so many ecommerce terms to sift through, so creating a plan of action is necessary to prioritize your resources as you develop your own ecommerce business plan .
This guide offers a streamlined and honest approach to subjects like ecommerce marketing, and provides pointers for sourcing products, along with other tips that are essential for those who are looking to launch a successful online store.
How To Start A Successful Ecommerce Business
However, keep in mind that it’s a combination of these things working together that makes an ecommerce business great. These factors are what makes an ecommerce store go from 1 to 10, not from 0 to 1
We see this a lot with first-time entrepreneurs – they can lose sight of the most important things and spend days making the perfect store only to close it after a month. What truly fuels your store is sales, and this should be at the heart of your ecommerce business plan.
Efforts to bring traffic to your store through ecommerce marketing will bring sales, and sales will bring you more traffic. Likewise, you need to be making sales first before you can provide great customer support to those shopping on your site and before you can decide on your brand’s unique voice.
The Research Stage Of Starting Your eCommerce Business
Before launching your own business, you know that you need to explore the type of business you’d like to run and if it’s viable. Starting an eCommerce business means thinking about the type of products you’d like to offer customers, which means discovering what and who will be elemental to your store’s success.
Keyword research will provide quick insights into your idea – if you’re trying to sell fancy hats and no one is Googling to buy or find fancy hats in the past year, then you may learn that your product isn’t popular.
There is always a way to verify consumer interest with keyword research. It helps you understand how to structure website content and your SEO strategy to learn how customers are trying to find your store, solution, or products.
Competitor research for your eCommerce business
Reach out to businesses similar to yours or those that provide complementary services. Nearly every company has competitors, and I believe that there is room for everyone to succeed, especially when partnering together.
This could, in turn, create great partnership opportunities for you, where you can buy hat boxes at a lower rate or get custom hat decorations that are exclusive to your business.
Maybe there is a hat shop in your city that focuses on casual hats while you focus on fancy and occasion hats – that’s a great opportunity to cross-promote and reach one another’s audiences.
Finally, explore how your competitors are reaching customers and what they’re doing online. Look into what content they write, their social media strategy, and how customers respond to them.
If customers leave reviews, look for the most consistently mentioned positive traits and negative traits throughout the reviews. If your product offerings are similar, this can help you understand what customers are really looking for in your product.
Set up analytics
The secret to ecommerce success isn’t just to get your products out there and see how they perform. You need a marketing plan to bring your products to potential customers and convince them to buy.
Without a marketing plan, you might miss out on the fact that “More and more brands are competing for the same eyes. Facebook’s algorithm rewards video and motion-based creative that are more likely to hook your audience quickly. And customers are also more demanding, impatient and curious than ever before,” as Scott Ginsberg, Head of Content, Metric Digital says.
- SMART (Specific, measurable, achievable, relevant, and time-bound) goals and objectives.
- Target customers, personas, and markets. You have to have a clear understanding of who you’re targeting, what characteristics define them, and where they’re located. Also, be sure you know their purchasing power and behaviors.
- Channels, tactics, tools to execute your plan. Pay-per-click advertising, SEO, content marketing, influencer marketing, social media marketing, or email marketing—list out everything you’ll do to achieve your goals in detail.
- A holiday marketing calendar that shows important holidays and events of the year. It’s also much better if you have a holiday marketing plan in place—the sooner, the better.
Run ecommerce testing
To avoid errors and remove common online shopping hassles, you need to carefully test your ecommerce website before launching it. Also, run continuous A/B testing to identify what makes your customers happy and what brings conversions to your store.
This ecommerce launch checklist represents a roadmap for online merchants looking to start their business from scratch. Mastering the basics, and you’ll avoid all the hassles along the way.
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